George Orwell once said, “Advertising is the rattling of a stick inside a swill bucket." This is how I feel about the way that Shepherd Neame advertises. Shepherd Neame brew pretty good beer, but I really do find their advertising very distasteful. , distasteful to the point where I would recommend that you don't drink their beer.
First up are the adverts for Spitfire Ale which mainly concentrate on themes based on racist stereotypes from World War 2. I like to think that Britain is now one of the more successful multi-racial societies in this world. Unfortunately this sort of thing does nothing to encourage harmony only reinforcing the beliefs of xenophobes.
I've have complained to the advertising standards authority about a particular Spitfire advert. I'll let you know if and when I hear any more about that. On their website Shepherd Neame claim to have 'values and standards', and whilst you can't say they don't, I think you can quite legitimately question just how low they possibly are!
Come on Shepherd Neame clean up your act.