So the headline proclaims on this Press Association news item. It is reporting that “The British Beer & Pub Association (BBPA) said the increase in VAT to 20% would add a further 6p to the cost of a pint of beer, on top of the 26% rise in Beer Tax seen during the past two years.” Of course it is nonsense as, depending on where you are and your chosen tipple, the £3 barrier has been broken for quite some time. But it does highlight the fact that for the pub the future continues to be less than rosy. Today’s VAT rise will hit the pub in two ways, first it raises the price of their wares, but it will also mean that people will have less disposable cash. Pubs will have to fight hard to grab a decent slice of a shrinking cake.