Wednesday, 25 May 2011

Norwich City of Ale

The festival starts tomorrow:

Norwich City of Ale is a ten-day celebration of local pubs, breweries and real ale taking place throughout our fine city, from 26th May 2011 until 5th June 2011. The festival is organised by Norwich City of Ale Limited which is a not-for-profit organisation whose mission is to promote Norwich, nationally and internationally, as the UK City of Ale.

And why not?It’s a bloody brilliant place for beer; fantastic pubs, fantastic choice and great quality ale. As Dr Johnson might have put it, ‘sir, when a man is tired of drinking in Norwich he is tired of life’. This applies to ladies as well of course.


Sunday, 8 May 2011

Canary capers

I’ve mentioned before that although I’m no football fan living so close to Delia’s place means that you just can’t avoid it. Right at the moment Norwich is buzzing with optimism. Well as much optimism as the Con-Dem government of economic half-wits will allow. Norwich City football club have managed to secure a place in League Division One next year so there is much jollity and celebration in Mustard City. Woodforde’s, clearly not wanting to miss a trick, have brewed a beer in their honour. Had a pint the other night, and mighty fine it was too. A summery golden ale, perfect for May, @ 4.1% and answering to the name of ‘Premier Crew’. Can’t think why! I suspect that the recipe used is not a million miles away from last year’s offering.



Here’s what it’s about straight from the horse’s mouth:

To celebrate Norwich City Football Club’s Promotion, Norfolk brewery Woodforde’s has released Premier Crew - a limited edition beer fit for the Premier League! The beer, which will be available in a selection of Norwich pubs from Wednesday 4th May, is a 4.1% ale made from quality Norfolk ingredients and pays tribute to the players, backroom staff and supporters who have collectively achieved back-to-back promotion.

Mike Betts, Director at Woodforde’s, comments: “This is a great result for Paul Lambert and his team! We’re a proud and passionate supporter of Norwich City Football Club and what better way to celebrate the promotion than by creating a patriotic tipple that the whole city can be proud of? We hope supporters enjoy it, especially on Saturday when the team are at home for the last game of the season!”

Chris and Glynis Higgins of the Trafford Arms will be stocking the beer. Chris comments: “Norwich City is a first class club and Woodforde’s is a first class brewery so it’s a salute to teamwork which is what pubs, breweries and customers are all about!”

Premier Crew is the fourth seasonal brew released by Woodforde’s in the past year, and the second with a football-theme, after Game On! which was brewed for the World Cup last spring.

Premier Crew will be available in draught and is available for a limited time only.