Shepherd Neame are not my most favourite brewery and their advertising always manages to offend me greatly, as it should any decent thinking person!
They do say that there is no such thing as bad publicity but when, in my humble opinion, a brewery brings a quality product like real ale down to the level of the lager lout and swivel-eyed UKIP types it’s a very sad day indeed.
Shepherd Neame’s jingoistic approach to beer advertising really has no place in the day and age and I’m glad, if this article is to be believed, that an advert for Spitfire has been refused permission to be aired on TV. ‘The sketch, which stars comic duo Armstrong and Miller, makes reference to "Poles" and "Paddies" laying patios.’
I have blogged before about their distasteful advertising. I even complained to the Advertising Standards Authority about them. Sadly my complaint was not upheld. I repeat my call now ‘Come on Shepherd Neame clean up your act.’
Perhaps it’s time for beer drinkers to boycott the likes of Shepherd Neame. And while we’re on the subject lets boycott Charles Wells for their somewhat neo-sexist Rik Mayall ads.